The role clients will pay for
Your client owns the strategy. You advise. SenTrace proves it.
Most agencies pick the plan, run it and mark their own homework in clicks. When the result disappoints, nobody knows which choice failed, and the next agency starts from zero. Advisors work the other way round.
1 · You diagnoseFind the leak before you sell anything.Audits of the ads, the website, search and the inbox show where growth is lost.
2 · You frame the optionsTwo or three ways out. The client decides.Each option with its cost, risk and measure, chosen by the client in the Decision Room and kept in the Decision Ledger.
3 · You run the workEvery piece of work serves a decision.Campaigns, pages, ads and follow-up are tagged to the decision they serve, so nothing is made for its own sake.
4 · SenTrace proves itRenewed on proof, not on clicks.Requests, visits, payments and revenue traced to the ad. Every decision reviewed: keep, change or stop.